There's no AI in team. Maybe there should be.

smrtlabs exists because AI has fundamentally changed knowledge work, yet most of us haven't quite cracked the code that unlocks our untapped potential (first pun of many).

I've spent my entire professional career 'doing' knowledge work. Emails. Pre-meeting meetings. Meetings. Post-meeting meetings. Board presentations. Spreadsheets. Oddly formatted Word documents riddled with mark-ups from Legal & Compliance. You name it, I worked on it.

Over the years, ideas accumulted - an app that could make Y easier, a bit of software that would do all the heavy-lifting - but I didn't have an easy (or inexpensive) way to bring those ideas to life.

I can't code.

Then one day I installed Claude Code and I had one of those Eureka! moments that you know you'll remember for the rest of your life. One hour with Claude Code completely reshaped how I see the future of work.

A few months later... I'm building software. Custom plugins for Claude. Multi-agent, semi-autonomous systems that turn the ideas and questions that come out of my business-brain into real, working, and rather sophisticated software that yesterday would have still been a scribble on a Post-It note.

I still can't code.

If you're a developer, you know first hand how different your job is today from what it was just a few months ago.

If you're not, and your job, or that business idea you've been kicking around but aren't sure how to build, requires you to ingest non-trivial amounts of information or produce non-trivial documents...you owe it to yourself to understand what is now possible partnering with AI.

smrtlabs exists because people, leaders, teams need to understand what's possible. Why let the developers have all the fun?

Everything here — the tools, the newsletter, the advisory work — comes from a core belief that how work gets done has fundamentally and permanently changed.

It's also way more fun.